Columbia streets

Colombia, leader in business tourism in Latin America

In recent years, the country has undergone an important transformation until it is ready to host world-class events, which has been made possible by its wide range of convention centers, fairgrounds and large hotels that “meet international standards and provide very high standards. levels of satisfaction among visitors ” , as pointed out by the Ministry of Commerce, Industry and Tourism.

But what does Colombia have that makes it so attractive for corporate tourism? One of its qualities is that it has one of the best business climates in Latin America, as evidenced by the Doing Business report prepared by the World Bank. Specifically, it ranks third in the list of the best countries to do business in the region , only behind Chile and Peru.

The three cities with the largest number of corporate events

day of city in Columbia

Likewise, most of the infrastructure to hold conventions and congresses is concentrated in three cities: Bogotá, Medellín and Cartagena de Indias. The Colombian capital, meanwhile, stands as a destination focused on corporate tourism. Invest in Bogotá, the Local Investment Promotion Agency, indicates on its website that the city has 195 meeting spaces, as well as 65 places for conventions.

In this line, it is worth noting the International Business and Exhibition Center of Bogotá (Corferias), one of the references not only of the Andean country, but of the region, in the organization of events, fairs, exhibitions and conventions.

For its part, Medellín holds the gold medal in business tourism, a recognition provided by the The Business Destinations Travel Awards 2013 competition, in which approximately 550 companies chose it as the best destination in this area, displacing cities such as Quito or Santiago From Chile.

In Medellín, we must highlight venues such as Plaza Mayor, one of the main spaces for holding business events. It has an exhibition area of 12,000 m2 with capacity for 8,000 visitors and 500 stands.

Without a doubt, strategic facilities such as this have contributed to the second most important city in Colombia having risen 35 positions in the world ranking of countries and cities that stand out for their ability to organize this type of event carried out by the International Association of Congresses and Conferences (AICC). This escalation means that from post 120 it has risen to 85.

Finally, the Cartagena de Indias Convention Center (CICC), with more than 20,000 m2 and conveniently located on the Colombian Caribbean coast, is another of the great centers that make it possible for the country to acquire this relevance in terms of corporate tourism.

Congress tourism grew by 9% in Latin America in 2012

However, not only Colombia has enjoyed an increase in congress tourism (moreover, according to AICC data, in 2012 it managed to be among the top 30 countries where more conventions and business meetings were held), as international meetings they grew almost 9% in Latin America. This means that last year and according to statistics of this organization, 1,149 events were held in the region, 93 more than in 2011.

Thus, the effort made by organizations such as Proexport, whose mission is to position the country as a world-class tourist destination, has not been in vain and Colombia’s leadership in corporate tourism in the region continues to rise.

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